INCREASING SALES AND OWNER RETENTION
With a target market of less than 1% of the entire U.S. population, I helped build the Hatteras brand into the holy grail of the fiberglass yachting industry.
That's impressive on its own. But when you add in an 11% increase in sales and an unprecedented 93% owner retention rate, well, let's just say you have happy clients.
THE 92' COCKPIT MOTOR YACHT
You May Want to Give Yourself a Moment to Catch Your Breath.
Paradise Isn't a Place You Visit. It's Something You Own.
THE HATTERAS 55' CONVERTIBLE
THE FASTER, MORE POWERFUL 90' CONVERTIBLE
THE HATTERAS ADVANTAGE
It's no secret that a Hatteras holds a substantially higher price tag than it's competitors. They're the best-engineered crafts in its category, with standard features you pay extra for on lesser yachts.
From construction integrity to mechanical systems to safety and interior design, this 42-page brochure takes a deep dive into the countless advantages every Hatteras holds over its competitors.
While this "everything you ever need to know" booklet's a valuable sales tool for potential customers, it became an invaluable training manual for Hatteras sale staff, too.
