USING HUMOR, SOCIAL CUES AND ICK TO MAKE A DIFFERENCE

Getting teens to pay attention to your anti-tobacco message is a challenge in itself. But actually getting through to them? Making a difference? That's groundbreaking.

Yet that is just what we did, and mostly through broadcast and video. In doing so, Virginia teen smoking rates fell below the national average, from 20% to 15%.

CAMPAIGN RESEARCH RESULTS

Teen Awareness 68%
Liked by Teens 81%
Meaningful to Teens 97%
Believable 96%
"Cool" 85%

Kiss - TV, Social Media

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Over 4 million views across social networks. Demand was so high for the original soundtrack I produced with the indie band "The Submarines", they turned it into a full-length song for their next album.

Burn - Social Media

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Frog - TV

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Finger - Social Media

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The Loogey - Radio

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Mercury award winner

Syke - Social Media

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Syke is a mock energy drink that is made with the same ingredients as cigarettes.

Belly Dance - TV, Social Media

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