USING HUMOR, SOCIAL CUES AND ICK TO MAKE A DIFFERENCE
Getting teens to pay attention to your anti-tobacco message is a challenge in itself. But actually getting through to them? Making a difference? That's groundbreaking.
Yet that is just what we did, and mostly through broadcast and video. In doing so, Virginia teen smoking rates fell below the national average, from 20% to 15%.
CAMPAIGN RESEARCH RESULTS
Kiss - TV, Social Media
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Over 4 million views across social networks. Demand was so high for the original soundtrack I produced with the indie band "The Submarines", they turned it into a full-length song for their next album.
Burn - Social Media
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Frog - TV
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Finger - Social Media
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The Loogey - Radio
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Mercury award winner
Syke - Social Media
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Syke is a mock energy drink that is made with the same ingredients as cigarettes.